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We are pleased to introduce the first Cosmic newsletter. Through our monthly newsletters, we will share
our novelties with you, will inform you about our new products and related news and will talk about our
collaborators and co-workers. If you want to subscribe to this service, please
click here.
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"In reality, dreams must be taken seriously."
Tadao Ando
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Pascal Llopis is Cosmic marketing Director and bets on creativity as a base for communication of the trademark.
He tells us which strategies lead Cosmic’s path and describes Cosmic products.
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P: We are used to relating Cosmic trademark to impacting images. What strategies lead communication in Cosmic?
R: We want to incorporate technological and social changes into our actions for communication to transmit
the message we want to in a creative, modern and provocative way. We want to bet on coherence in our
communication strategies through clear tools and a logical speech. Essentially we want to communicate our
produce in an artistic way through image campaigns which show trends and our positioning. In order to carry
out those strategies, we are helped by a competent team of professionals and some creative external collaborators,
photographers and designers with great recognition.
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P: Who are those communication strategies focussed on?
R: We essentially focus on two different target audiences. On one side, the group of
professionals that ask for trendy products. We would like architects and designers to find their
best proposals for their projects in our collections. On the other side, we aim to attract
those final consumers who appreciate innovation and want to stand out: We identify with people
who have sensitivity and interest, people who love Art and enjoy travelling…; we want to seduce
them and bring them to that sales point where they can find our products.
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Bath Experiences CampaignPhotography: Jaume de Laiguana
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Simplex WashbasinDesign by Azúa & Moliné
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P: Cosmic products bring new solutions… How would you describe them?
R: In Cosmic, we want to create bath scenes. And thus we develop some products basically distinguished
by their modern design, their quality and competitiveness. Our constant research has allowed us to work
on material and function that give bathrooms new prospects and bring a bigger technological innovation on
our products, manufacturing and quality control. Cosmic offer a wide global range of products. We aim to
be the reference in the World market and accordingly we work on permanent cooperation with the best
designers and their original designs.
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Small objects, big containers, towel, etc. One always needs to store lots of
articles in one’s bathroom. Accordingly, Cosmic has designed
Stock, a furniture collection that makes order and storage
easier. This collection, which is made of anodized aluminium
in matt silver colour or painted in white, has a wide range of
cabinets and trolleys of different sizes and finish
(polycarbonate edges in red or grey, ice methacrylate or white
or grey glass doors, with a mirror, etc.). Its design is based
on simplicity and the result is very functional and attractive
items. Stock combines both aluminium and plastic, and
therefore gives the collection a technical and very modern
trait. Cosmic offers a product with a reasonable price and an
aesthetic that complies with the avant-garde trends.
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Last December 2005 Cosmic Quality System was granted with
the ISO certificate 9001:2000, given by the certification
organization TÜV Rheinland group, a German company which
throughout 130 years has achieved international recognition as
a leading company in technical inspection and quality control
services.
The attainment of this certificate that corresponds to
“Design, production and sales of furniture, washbasins,
faucets, mirrors, lighting and bathroom accessories” is the
culmination of two years of effort after which Cosmic has
managed to adapt its regulations, specifications and internal
processes to the requirements of this international
regulation.
This grant encourages us to continue working
hard day by day in order to achieve a constant improvement and
thus reach the level of the greatest standards of quality and
design in the market.
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